Director of Field Operations

Job Title: Director of Field Operations
Company: Waterloo Turf

Location: Remote

About Waterloo Turf
Waterloo Turf is an innovative, fast growing company based in Austin, Texas, specializing in high-quality artificial turf solutions. Through our franchise model, we are dedicated to helping customers "Get Your Saturdays Back" by enabling them to enjoy their outdoor spaces recreationally instead of spending time and money on lawn upkeep.

Our company values are:

• Live every day like it’s Saturday
• A My Pleasure Mindset
• Have quality relationships. Do quality work.

Role Overview

We’re seeking a Director of Field Operations to play a crucial role in the success of our franchisees. This position will be on the road 75% of the time, providing onsite support, training, and coaching to franchise owners around the country. The ideal candidate has extensive experience in residential/commercial turf installation/operations and is passionate about helping business owners thrive.

Key Responsibilities

• Franchise Support & Onboarding
  • Travel to franchise locations to provide hands-on training during business launch.
  • Ensure franchisees understand Waterloo Turf’s best practices for installation, operations, and customer service.
• Onsite Training & Coaching
  • Conduct training sessions covering installation techniques, materials, and equipment usage.
  • Offer real-time coaching to help franchisees streamline their operations.
  • Assist in problem-solving for installation challenges, customer concerns, or efficiency improvements.
• Operational Excellence & Quality Control
  • Monitor and uphold installation quality standards across all locations (Site Audits).
  • Identify areas for operational improvement and implement best practices.
  • Provide detailed feedback and solutions to franchise owners and corporate to improve workflow, labor efficiency, and profitability.
• Business Development & Growth
  • Act as a mentor for franchisees, helping them scale their business.
  • Share insights on profitability, pricing strategies, and team management.
  • Stay updated on industry trends and bring innovation to our franchise network.

What We’re Looking For

✔ Extensive experience in turf installation – you’ve been in the field, and you know what it takes to get the job done right.

✔ Crew & Project Management Experience - you’ve overseen/organized/scheduled crews as a project manager.

✔ Hands-on leadership – you enjoy coaching, training, and rolling up your sleeves to help people succeed.

✔ Strong communication & problem-solving skills – ability to explain complex processes in a simple, actionable way.

✔ Willingness to travel extensively (75%) – being onsite is critical to this role.

✔ Proficiency in operational systems – experience with CRM tools, invoicing/scheduling software.

What We Offer

• Impactful role – directly influence the success of our franchisees.
• Frequent travel – visit franchise locations across the country.
• Growth potential – be part of a rapidly expanding company.
• Competitive salary

If you're passionate about helping business owners succeed and have deep expertise in turf installation/operations, we’d love to hear from you!